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Marketing & Attractiveness

Territorial marketing, customer targeting, and performance-driven action plans

Travel Data supports destinations and leisure stakeholders in structuring clear, consistent, and high-performing marketing strategies through data-driven analysis, customer insight, and operational roadmaps.

Marketing Studies & Territorial Marketing Strategies

Define the foundations of a tourism strategy for your territory or destination to ensure consistency in your marketing offer.

What we do :

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  • Assess tourism offer, positioning, and market potential.

  • Integrate the foundations of strategic development projects.

  • Conduct benchmarking and market comparisons.

  • Organise consultation roundtables to identify perceptions, barriers, and key levers.

  • Analyse tourism organisations and destination brands to strengthen visibility.

  • Assess market trends impacting the destination.

  • Conduct a synthetic SWOT analysis.

Our methodology :

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  • Strategic workshops on positioning and marketing targets to define a strong and actionable shared identity.

  • Development of the strategic tourism and leisure marketing plan.

  • Definition of the destination’s positioning foundations.

  • Formalisation of priority marketing actions.

Deliverables :

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  • Detailed assessment reportStrategic marketing framework

  • Strategic mapping of the action plan

  • Customised action sheets

Client benefit :


Clarified positioning, strong differentiation levers, and a high-performance marketing plan supported by an operational roadmap that mobilises local stakeholders and strengthens destination attractiveness over time.
 

Commercial Optimisation, Market Studies & Product Marketing

Optimise the commercial or marketing performance of your products through attractiveness analysis, targeted segmentation, and a revenue-oriented action plan.

What we do :
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Revenue Management Study

  • Rapid analysis of current performance (pricing, average basket, occupancy rate, activity distribution).

  • Identification of growth levers and pricing recommendations.

  • Revenue optimisation simulations based on available data.

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Marketing & Commercial Action Plan for Leisure Products

  • Assessment of current strategy and offer.

  • Operational roadmap with prioritised actions and objectives.

  • Recommendations on the marketing mix (product, pricing, distribution, communication).

  • Definition of targeted commercial strategies (B2C, B2B, influencers, prescribers).

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Market Attractiveness & Customer Segmentation Analysis

  • Analysis of current and potential customers (satisfaction, needs, aspirations).

  • Identification of priority segments and their expectations.

  • Comparative analysis of the attractiveness of leisure products.
     

Deliverables :​

 

  • Specific analytical reports

  • Dedicated and prioritised action plan

Client benefit :


Rapid performance and revenue optimisation through a pragmatic revenue-management approach, clearer market understanding, precise targeting of high-potential segments, and secure decision-making supported by a prioritised, resource-aligned action plan.
 

Why Travel Data for Marketing

  • Strong expertise in tourism and leisure market analysis

  • Data-driven customer segmentation and performance measurement

  • Strategic marketing aligned with operational constraints

  • Actionable, ready-to-implement deliverables

  • Proven methodologies combining insight, strategy, and execution

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