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Strategies & Destination Transformation

Development, transition, and evolving business models

Travel Data supports destinations in defining long-term strategic visions, adapting to societal and climate transitions, and structuring robust development models through a 360° approach combining data, territorial insight, and collective intelligence.

Masterplan & Destination Development Strategy

Define a long-term operational and sustainable strategy for your destination.

What we do :

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  • Assess tourism supply, infrastructures (accommodation, sports, cultural, leisure), and consumption patterns (visitors vs. locals).

  • Analyse customer profiles and marketing / commercial positioning.

  • Review destination governance, territorial organisation, and economic models.

  • Facilitate stakeholder engagement and conduct a quantitative & qualitative SWOT review.

Our methodology :

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  • Co-develop short-, medium-, and long-term scenarios through workshops and collaborative sessions.

  • Build strategic projections over 5, 10 or 20 years, tailored to key target groups (locals, day-visitors, tourists).

  • Formalise a comprehensive Masterplan and decision-support documents.

Deliverables :

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  • Strategic diagnosis

  • Vision & development scenarios

  • Masterplan / Destination strategy

  • Operational action sheets

  • Governance and implementation recommendations

Client benefit :

A realistic, prioritised, and actionable strategy that supports investment decisions, land-use planning, and long-term destination resilience.

Strategic (Re)Positioning of Destinations

Define a shared vision and a strategic roadmap for the coming years.

What we do :
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  • Conduct a fast, high-level assessment of tourism supply, infrastructures, leisure ecosystem, and organisational context.

  • Integrate customer insights, marketing positioning, and demand trends.

  • Identify key issues through a strategic SWOT assessment.

Our methodology :
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  • Define strategic axes and options for the destination.

  • Facilitate participatory workshops with stakeholders.

  • Support decision-making and prioritisation of actions through dedicated seminars.

  • Produce the final strategic framework as a destination strategy booklet, with a long-term vision (2040 or 2050 when relevant).

Deliverables :
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  • Strategic diagnosis

  • Strategic axes & scenario options

  • Shared vision

  • Marketing & territorial roadmap

  • Strategic mindmap (when required)

Client benefit :


A 360° strategic vision to guide political decisions, operational priorities, and long-term destination attractiveness.
 

Governance Transformation

Redesign destination governance to clarify roles, improve cooperation, and strengthen decision-making.

What we do :
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  • Analyse the organisational structure, contractual frameworks, and existing strategic documents.

  • Facilitate thematic roundtables and stakeholder discussions.

  • Conduct a governance SWOT and identify key conditions for success.

Our methodology :
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  • Run collaborative workshops and entity-positioning sessions.

  • Develop alternative governance scenarios and decision-making pathways.

  • Support impact assessment and arbitration between options.

Deliverables :
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  • Governance mapping

  • Target governance model

  • Operational roadmap

  • Decision-making & implementation recommendations

Client benefit :

A clearer, more effective governance model aligned with current and future challenges, enabling smoother coordination and stronger strategic leadership.
 

Thematic Consultations & Participatory Processes

Engage actors collectively to define shared priorities and build robust strategic decisions.

What we do :
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  • Organise roundtables to quickly identify perceptions, levers, barriers, and priorities.

  • Facilitate strategic marketing workshops to unify identity and positioning.

  • Lead co-construction sessions to shape the destination’s future vision and development priorities.

  • Support governance workshops to clarify roles, responsibilities, and interactions.

Our methodology :
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  • Collaborative and inclusive formats to ensure local ownership and reduce strategic friction.

  • Structured tools for prioritisation, scenario building, and decision support.

  • Expert facilitation to accelerate consensus and secure shared orientations.

Deliverables :
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  • Workshop synthesis

  • Strategic & governance mapping

  • Prioritisation matrix

  • Strategic roadmap

  • Positioning scenarios

  • Decision-support note

Client benefit :


More robust decisions, stronger stakeholder alignment, faster implementation, and widely shared ownership of strategic choices.
 

Why Travel Data ?

  • 15+ years of expertise in tourism & leisure data and strategic consulting

  • A unique combination of data, diagnosis, strategy, and operational guidance

  • Proven methodologies with actionable, ready-to-use deliverables

  • Strong facilitation and collective intelligence processes

  • A holistic 360° vision for resilient and attractive destinations

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