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Marketing & Attractiveness
Territorial marketing, customer targeting, and performance-driven action plans
Travel Data supports destinations and leisure stakeholders in structuring clear, consistent, and high-performing marketing strategies through data-driven analysis, customer insight, and operational roadmaps.
Marketing Studies & Territorial Marketing Strategies
Define the foundations of a tourism strategy for your territory or destination to ensure consistency in your marketing offer.
What we do :
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Assess tourism offer, positioning, and market potential.
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Integrate the foundations of strategic development projects.
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Conduct benchmarking and market comparisons.
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Organise consultation roundtables to identify perceptions, barriers, and key levers.
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Analyse tourism organisations and destination brands to strengthen visibility.
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Assess market trends impacting the destination.
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Conduct a synthetic SWOT analysis.
Our methodology :
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Strategic workshops on positioning and marketing targets to define a strong and actionable shared identity.
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Development of the strategic tourism and leisure marketing plan.
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Definition of the destination’s positioning foundations.
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Formalisation of priority marketing actions.
Deliverables :
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Detailed assessment reportStrategic marketing framework
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Strategic mapping of the action plan
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Customised action sheets
Client benefit :
Clarified positioning, strong differentiation levers, and a high-performance marketing plan supported by an operational roadmap that mobilises local stakeholders and strengthens destination attractiveness over time.
Commercial Optimisation, Market Studies & Product Marketing
Optimise the commercial or marketing performance of your products through attractiveness analysis, targeted segmentation, and a revenue-oriented action plan.
What we do :
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Revenue Management Study
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Rapid analysis of current performance (pricing, average basket, occupancy rate, activity distribution).
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Identification of growth levers and pricing recommendations.
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Revenue optimisation simulations based on available data.
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Marketing & Commercial Action Plan for Leisure Products
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Assessment of current strategy and offer.
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Operational roadmap with prioritised actions and objectives.
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Recommendations on the marketing mix (product, pricing, distribution, communication).
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Definition of targeted commercial strategies (B2C, B2B, influencers, prescribers).
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Market Attractiveness & Customer Segmentation Analysis
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Analysis of current and potential customers (satisfaction, needs, aspirations).
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Identification of priority segments and their expectations.
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Comparative analysis of the attractiveness of leisure products.
Deliverables :​
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Specific analytical reports
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Dedicated and prioritised action plan
Client benefit :
Rapid performance and revenue optimisation through a pragmatic revenue-management approach, clearer market understanding, precise targeting of high-potential segments, and secure decision-making supported by a prioritised, resource-aligned action plan.
Why Travel Data for Marketing
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Strong expertise in tourism and leisure market analysis
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Data-driven customer segmentation and performance measurement
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Strategic marketing aligned with operational constraints
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Actionable, ready-to-implement deliverables
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Proven methodologies combining insight, strategy, and execution