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Development, transition, and evolving business models
Strategies & Destination Transformation
Travel Data supports destinations in defining long-term strategic visions, adapting to societal and climate transitions, and structuring robust development models through a 360° approach combining data, territorial insight, and collective intelligence.
Support for the development of destination master plans & strategic roadmaps
To equip you with a sustainable, comprehensive and operational strategy that addresses all the development challenges of your territory.
Why this support ?​​
In a context of climate, societal and economic transition, a destination master plan helps you sustainably adapt your destination model.
It provides a clear vision and a prioritised roadmap to guide decision-making over time.
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The master plan is also a key lever to:
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meet regulatory requirements and planning processes,
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secure the integration of your projects,
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facilitate land mobilisation and investment planning.
It enables you to rely on a realistic, shared and long-term trajectory, fully aligned with territorial planning principles.
What we build together
We conduct a shared territorial assessment based on a comprehensive analysis of the tourism offer, infrastructure, consumption patterns, target audiences, marketing positioning, governance, and business model.
This approach relies on stakeholder consultation and a qualitative and quantitative SWOT analysis.
Through participatory workshops, we co-design the strategy and develop short- and long-term evolution scenarios, supported by a structured cross-analysis and decision-making framework.
This dynamic process results in a strategic action plan over a 5-, 10- or 20-year horizon, formalized within a master plan and supported by dedicated decision-making seminars.
Deliverables
Situation assessment and analysis, a comprehensive strategic framework and a master plan including spatial planning, operational action sheets, a costed action plan, governance framework (organizations, contracts, etc.), as well as project steering and communication proposals.
Strategic (Re)Positioning Support for Destinations
To define a clear vision and a strategic roadmap for your destination in the short, medium and/or long term.
Why this support ?​​
In the context of a change in leadership or a new political mandate, it is essential for elected officials and destination management bodies to define a shared vision to guide political decisions and territorial development choices.
Our positioning support helps you build a common vision and support decision-making when defining your destination’s strategic direction.
This approach provides a 360° view of priority and secondary strategic axes, addressing the evolution of economic and social balances within the territory, while clearly distinguishing public and private actions.
What we build together
We conduct a rapid assessment of the territory to identify key challenges, visitor segments and the organisation of the tourism ecosystem.
We then define the strategic priorities, with the option to co-design them through participatory workshops.
The process concludes with decision-support insights and a prioritised roadmap, providing a solid framework to sustainably structure the destination’s strategy.
Deliverables
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Rapid destination assessment
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Territorial marketing strategy
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Strategic roadmap (high-level action plan presented as a mind map)
Support for governance evolution
Rethinking destination management models and equipping your organisation with an operational implementation roadmap.
Why this support ?​​
Our support aims to provide elected officials, operators and executive bodies with a clear, shared and evidence-based view of the destination’s governance model.
The objective is to:
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secure decision-making,
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clarify roles and responsibilities,
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streamline relationships between stakeholders,
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and equip the territory with a more efficient, more readable and better-aligned organisation, in line with current and future challenges.
What we build together
We carry out an organisational and governance diagnosis, involving the relevant stakeholders throughout the process.
We then explore different governance scenarios and organisational options to inform and support decision-making.
The process results in a clear governance framework and an operational roadmap, designed to structure leadership, coordination and decision-making over time.
Deliverables
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Summary of the initial analysis; governance framework mapping (organizational structure, contractual arrangements, financial flows, etc.); operational roadmap outlining recommendations and the new governance model.
Thematic consultations & participatory facilitation frameworks
Bringing stakeholders together to build a shared ambition and collectively define and validate strategic and operational priorities.
Why this support ?​​
Collective mediation is now a key pillar of territorial projects and development strategies.
Our support solutions help to:
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Secure decision-making through structured facilitation and mediation
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Reduce tensions between stakeholders and clarify roles and responsibilities
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Accelerate implementation thanks to a shared vision
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Ensure strong ownership by elected officials, technical teams and partners
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Increase acceptability for sensitive or complex projects
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Produce immediately operational deliverables
What we build together
We help to build a shared vision of the territory through dedicated consultation and facilitation sessions.
We define a common strategic and marketing positioning, along with a clear project framework and governance model.
Finally, we support key decision-making processes, aligning stakeholders and securing effective implementation.
We help to build a shared vision of the territory through dedicated consultation and facilitation sessions.
We define a common strategic and marketing positioning, along with a clear project framework and governance model.
Finally, we support key decision-making processes, aligning stakeholders and securing effective implementation.
Deliverables
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Workshop summaries
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Strategic and governance mapping
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Prioritisation matrix
Why Travel Data ?
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15+ years of expertise in tourism & leisure data and strategic consulting
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A unique combination of data, diagnosis, strategy, and operational guidance
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Proven methodologies with actionable, ready-to-use deliverables
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Strong facilitation and collective intelligence processes
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A holistic 360° vision for resilient and attractive destinations